FMB inc. provides 3DCG data for the development of apparel multi-device high-definition XR mannequins for KDDI CORPORATION.
FMB inc. (Jingumae, Shibuya-ku, Tokyo, CEO Yuji Ichikawa) provided 3DCG data for the development of high-definition XR mannequins for apparel sales by KDDI CORPORATION (Iidabashi, Chiyoda-ku, Tokyo, CEO Makoto Takahashi) utilizing Immersive Stream for XR of Google Cloud announced on May 18, 2022. KDDI was announced as the first user company of Immersive Stream for XR in Japan at the annual developer event “Google I / O 2022” held by Google on May 12, 2022 PST in California, USA.
The market structure of the apparel industry is mass production and mass disposal which is out-of-date. The size of the market has decreased to about 2/3 in 30 years, but the supply of goods has almost doubled.
At stores, many surplus products are discarded because the stores always have excessive inventories of various sizes and colors to meet the needs of customers.
That structure of a traditional apparel industry is a problem that should not be overlooked in this era of the need for sustainability.
Fashion 3DCG is attracting attention as one of the solutions to this problem.
FMB Inc. is making efforts such as using high-definition 3DCG instead of the actual sample of the product to reduce the number of discarded samples and creating high-definition images with 3DCG before production to produce an appropriate amount by build-to-order manufacturing.
FMB Inc. provides from simple 3DCG for sample checks to full CG videos for brand collections, and even proposals for equipment such as digital signage that outputs the data. These cover every step from apparel planning to sales promotion.
KAAM 2022 SS Collection Video
Although the use of digital signage in apparel stores has gradually increased in recent years, many stores still use them as just monitors for streaming promotional videos.
By introducing the latest technology provided by FMB Inc. to stream the video rendered on the cloud utilizing 5G, the opportunity of the sales will be increased. FMB Inc. constantly updates the new possibilities of digital signage and 3DCG utilizing the latest technology.
The following is an example of our efforts.
・Fashion sensibility diagnosis by AI― By performing AI diagnosis of fashion sensibility with the app and collecting data at the place where it is installed, it is possible to investigate whether the taste of the shop matches the needs of the area.
・Makeup service－AR make-up allows you to experience try-on and purchasing remotely without directly applying make-up.
・Vintage product authenticity check－Volumetrically shoots genuine vintage clothing and displays authenticity checkpoints on digital signage.
・3DCG preservation of clothes with high cultural value such as Noh costumes－By 3D modeling and saving the clothes that have high cultural value and are difficult to preserve, they will have high value as archives and be able to appreciate details without damaging the clothes.
Company Name: FMB Inc.
Representative: Yuji Ichikawa
Location: 3-27-22-203 Jingumae, Shibuya-ku, Tokyo 150-0001
[From the press regarding this matter Inquiries]
FMB Co., Ltd. Public Relations: Hitomi Nakatani
Phone: 03-6721-0389 FAX: 03-6721-0380
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