A fashion show that combines virtual and real.
A new attempt to watch both virtual fashion shows and real fashion shows at one exhibition.
FMB Inc. (Representative Director Yuji Ichikawa, Jingu-mae, Shibuya-ku, Tokyo) provided industry-leading fashion 3DCG data and equipment such as virtual fashion shows to the joint exhibition of the golf brand PING held on June 29 and 30, 2022 by PING GOLF Japan K.K. (Representative Director John K. Solheim, Bijogi, Toda City, Saitama Prefecture) and TSI Inc. (President Takeshi Shimo, Motoakasaka, Minato-ku, Tokyo)
At this exhibition, a virtual fashion show using 3DCG data and AR glasses was held along with a physical fashion show on the actual runway.
The virtual fashion show is a new era fashion show that can be held without the physical space to set up a runway.
Even in apparel exhibitions that can hold a physical fashion show, the runways are not in use most of the time, so the runway will be used effectively with virtual fashion shows.
The front glass is a transparent monitor that can project videos.
By projecting a video created from 3DCG shoe data, it is a new sensational showcase with the physical shoes placed inside.
A video created from 3DCG modeled from scratch projected on a large signage.
A stylish video that combines sports brand-likeness with cutting-edge images, making full use of the unique appearance of 3DCG, such as photorealistic clothes and shoes partially shining, and disjointed parts flying and uniting.
This exhibition was held as `an apparel exhibition without mannequins` as in the previous time, projected a number of 3D shot looks on a large touch panel signage and used it as a digital mannequin.
We also provided various contents utilizing 3DCG such as AR fitting, full 3DCG digital catalog, and AR mini games.
The technology of 3DCG is constantly advancing, and even the technology of half a year ago is sometimes not the most advanced.
FMB Inc. strives to provide the latest practical contents by studying 3DCG technology every day.
Company Name: FMB Inc.
Representative: Yuji Ichikawa
Location: 3-27-22-203 Jingumae, Shibuya-ku, Tokyo 150-0001
Business description: Fashion 3DCG production / Fashion DX service tool development
[Inquiries from the press regarding this matter]
FMB Inc. Public Relations: Hitomi Nakatani
Phone: 03-6721-0389 FAX: 03-6721-0380